Nobody gets very far alone, which is why it's so important to think about building solid networking when it comes to your brand's digital positioning. Relating well to be present where your audience is is essential for the success of your business.
Knowing the right profiles, discovering the trends that are key to the digital development of your brand and knowing when, how and where to communicate with your customers is part of my job as a specialist in building and building brands, whether personal or not, national and international.
After working for more than 15 years in marketing for large companies, I opened my own boutique agency, Sugarlab & Co. In it, we always bring companies from offline to online, connecting brands to influencers that bring real results and benefits. To complement this entire strategy, we work with creative events, seeding campaigns and brand experience actions around the world. In our portfolio we already work with big names such as Suzana Barbosa, director of Elle Brasil magazine, Gloria Kalil, Titãs, chef Janaína Rueda, Carole Crema, pioneer fashion influencer Thereza Chammas, sociologist Carlos Dória, influencer and life coach Marcinha Bello, journalist Danuza Leão, beauty brand Care Natural Beauty, among others.
I graduated in Graphic Design from Belas Artes de São Paulo, in Digital Design from Universidade Anhembi Morumbi and in Photography from Nikon School. I specialized in branding and brand experience and through creating creative concepts for brands, I found my greatest expertise: researching, analyzing and relating to profiles and personalities that have greater affinity with these brands. It was a match!